One of Marvel's most iconic and hilarious memes, Spider-Man pointing at himself, was once made canon in the pages of Marvel Comics. In a Spider-Woman comic from 2015, Captain Marvel asked Jessica Drew an important question: In a room full of Spider-Men how does one Spider-Man address another version of Spider-Man? The answer? There was a lot of pointing.
In the late-'60s Spider-Man animated series, Peter Parker once went up against a criminal who impersonated Spider-Man in order to steal valuable artifacts. The criminal, named Charles Cameo, doesn't just impersonate Spider-Man in the episode as he also mimics J. Jonah Jameson and even Peter Parker. When Spider-Man confronts him in the midst of a heist, the famous Spider-Man meme occurs, as the real Spidey points at the fake version of himself. Over time, the scene has been used in memes to described two similar people. It even showed up at the end of Spider-Verse to help introduce another new Spider-Man, Spider-Man 2099.
In Spider-Woman #5 (2015) by Dennis Hopeless, Greg Land, Jay Leisten, Frank D'Armata, and Travis Lanham, Jessica Drew fights alongside a number of different Spider-People from different Earths, including Spider-Gwen and Captain Jessica, a pirate version of herself from a different universe. After they return to their respective Earths, Spider-Woman meets up with Captain Marvel as the pair get donuts. Carol Danvers curiously asks Jessica a question about the Spider-War, saying "in a room full of Spider-Men how does one Spider-Man address another Spider-Man?" Jessica responds with, "there was a lot of pointing."
Carol jokes that it must have been a personal hell for Jessica to deal with all the new Spider-People, which Spider-Woman confirms. Given the hundreds of Spider-Verse heroes across Marvel's multiverse and all of the different versions of the same person (for example all the different Peter Parker's), it must have been a pain to keep track of everybody. Understandably, there was a lot of pointing to figure out who was who - just like the Spider-Man meme. It's a fun way of calling back to the classic moment while making it canon in Marvel Comics.
Ultimately, the Spider-Verse shenanigans in the comics a few years ago introduced hundreds of Spider-People into the Marvel Universe - albeit, in different realities. For a hero who's trying to figure out who's who, it makes sense that there would be a lot of confusion to establish which Spider-Man was which one. Spider-Woman did her best to navigate the tough situation and in the process made a great Spider-Man meme canon in her conversation with Captain Marvel.
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