After Brie Bella and Nikki Bella from Total Bellas made a name for themselves in the wrestling ring and on the E! network, they decided to branch out as entrepreneurs. It's been almost a year since the birth of their baby boys Buddy (he is Brie's son) and Matteo (he is Nikki's son). Now, Brie and Nikki (who has written a tell-all memoir) have announced their partnership with Colugo strollers. They are also talking about the new roles that they've taken on in the Colugo company.
As creative advisors and investors, the sisters will be bringing their personal style, entrepreneurial spirit, and confidence to the company. With the goal of inspiring parents and supporting them, the partnership is all about giving parents confidence by granting them access to fashionable and functional strollers and baby accessories. Nikki and Brie have been known for their style since they were in the ring. Their glam inspires countless Total Bellas fans.
To kick off their partnership, Colugo collaborated with the Bellas on a limited-edition collection of full-sized and compact strollers, as well as baby carriers, diaper totes, bibs, and more. These items come in Bella-inspired colors and designs. Prior to the collection release, Colugo’s strollers came in a variety of colors. Now, with the addition of Brie and Nikki's line, the hues cocoa, dune, dune zebra. and wine, are also available. The wine shade is a color inspired by the twins' love of vino (Nikki moved to Napa, which is wine country), as well as Nikki's famous red lipstick. See the twins with their baby boys below, in an @hicolugo post that discusses the project:
Since releasing the initial collection items, Colugo has been adding more pieces in three new Bella-inspired colors. The twins and Colugo have also been busy sharing new promo pictures of the collection, many of which include Buddy and Matteo, as seen above. The boys aren't the only ones making an appearance though. Brie's 4-year-old daughter Birdie and Nikki's fiancé Artem Chigvintsev have also made appearances. The father of Brie's children is the WWE legend, Daniel Bryan.
The partnership isn't the twins' first business venture. Along with being executive producers of Total Divas and their spin-off, Total Bellas, they run a handful of other companies, including their wine label Bonita Bonita, clothing line Birdiebee, and cosmetics line, Nicole and Brizee. The sisters also host a weekly podcast called The Bellas Podcast and regularly post videos on their YouTube channel, The Bella Twins.
Apart from the Bellas' collection, Colugo previously released a limited-edition Pride-inspired stroller in the summer of 2019 and donated the proceeds to the Family Equality Council. The company has continued to give back, sharing resources about small LGBTQ+ and Black-owned businesses on Instagram. The company also hosts a podcast on Spotify and Apple Podcasts that covers a variety of interesting topics, including parenting in the military, foster care, and adoption. It looks like the Total Bellas stars found a great company to work with since giving birth to their sons one day apart.
Sources: Colugo, The Bellas Podcast
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