Ubisoft’s new project, known by Ubisoft Entertainment SA under the code name Assassin’s Creed Infinity, will reportedly have multiple settings, spanning more than one historical timeline. Unlike previous iterations, which center on a single setting and historical entryway, such as the Viking age in Valhalla and the Ancient Greeks in Odyssey, the next Assassin's Creed game will be massive, covering multiple settings with room for expansion after launch. Assassin’s Creed Infinity has no confirmed release date, however, reports claim that the game will usher in a new phase for the franchise, as Ubisoft attempts to follow in the footsteps of other live-service games like Call of Duty: Warzone and Fortnite.
The Assassin’s Creed franchise has always been a one-trick pony, with each iteration following a single historical thread. Though the story might jump years or even decades, there has always been one major setting for players to explore. From Renaissance Italy in Assassin’s Creed II and Brotherhood, to the Caribbean in Assassin’s Creed: Black Flag, the genre has kept its flair without many alterations. Gamers explore a land of historical significance, usually playing through the story as a warrior of prestige. The franchise has taken various turns throughout its history, but it’s always encompassed a similar identity as its predecessors, until now.
As reported by Bloomberg, the upcoming Assassin’s Creed Infinity will contain multiple settings and will continuously expand with post-launch content, much like Grand Theft Auto: V and Fortnite. Each of the individual games within the Infinity platform will look and feel different, but will also stay connected in one way or another. Details are scarce, however, an Ubisoft spokeswoman did acknowledge that it existed, and claimed that Assassin’s Creed Infinity will “exceed the expectations of fans who have been asking for a more cohesive approach” to the franchise. After the Bloomberg report, Ubisoft released an update confirming Assassin's Creed Infinity, which will see the joint production efforts of Ubisoft Quebec and Ubisoft Montreal, lead by the senior producer, Julien Laferrière from Ubisoft Montreal.
The change of gears is sparked by the massive financial success of live-service games like Fortnite, which continuously evolve, drawing large player numbers over a long period of time. Player engagement is key to Assassin’s Creed Infinity’s long-term success, which is why Ubisoft will not center on any single setting, but will instead build a platform that allows for the continuous expansion of gameplay. This service will then increase profits, as players spend money for future in-game content, such as V-Bucks in Fortnite or GTA 5 money in Grand Theft Auto V. To do this correctly, Ubisoft will need to build a fun and engaging platform first, rather than rushing to the profits.
Fortnite and Grand Theft Auto V are so engaging because the free-to-play aspects are incredibly diverse, and the game doesn’t funnel players into spending money on in-game currency. Instead, the games coerce players into buying skins and other in-game content after hooking gamers into the game’s overarching world. Assassin’s Creed Infinity’s multiple settings seem like a smart way to accomplish this feat, as players who fall in love with the platform and its gameplay will be inclined to spend money to expand into other regions of history.
Source: Bloomberg
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