Former Nintendo of America president and chief operating officer Reggie Fils-Aimé announced that he is penning a book about his career and the leadership skills he picked up along the way, to be titled Disrupting the Game: From The Bronx to the Top of Nintendo. Fils-Aimé retired from his position as president in 2019, after working at the company for nearly 16 years.
Fils-Aimé is best known for helping Nintendo revamp its image in the mid-2000s, a period when the company was struggling to keep up with competitors Microsoft and Sony. He entered Nintendo of America as the executive vice president of sales and marketing in 2003, and quickly made a name for himself after leading Nintendo's press briefing at E3 in 2004 and opening with, "My name is Reggie. I'm about kickin' ass, I'm about takin' names, and we're about makin' games." The introduction was just the beginning of his efforts to revitalize Nintendo's relationship with its North American fanbase, and two years later he became the branch's president and COO. Under Fils-Aimé's leadership, the company experienced successes like the Wii and DS - and some failures like the Wii U - that helped solidified its current spot at the forefront of the gaming industry.
A more detailed account of his time at Nintendo will be included in Fils-Aime's upcoming book, Disrupting the Game: From The Bronx to the Top of Nintendo, which is scheduled to be published by HarperCollins Leadership on May 24, 2022 (via VideoGamesChronicle). Fils-Aimé didn't disclose too much information in his Twitter announcement, but he tweeted a link to the Amazon listing for those seeking more information. According to the summary, the book aims to compile anecdotes and the lessons Fils-Aimé learned throughout his career so that readers will be able to achieve their own goals. Some followers commented that the book will pair perfectly with Ask Iwata: Words of Wisdom from Satoru Iwata, Nintendo's Legendary CEO, a recently published collection of motivational interviews from Nintendo's former global president and CEO Satoru Iwata, who passed away in 2015.
Fils-Aimé has stayed busy since leaving Nintendo two years ago. His projects and activities range widely, but he has continued to stay close to the gaming industry through a variety of different ways. He joined the New York Video Game Critics Circle board of directors with the goal of bringing games and scholarships to underserved communities in late 2019. He later became a member of the GameStop board of directors in 2020, but handed in his resignation this past March. Just over a year ago, Fils-Aimé also signed on to serve as a strategic advisor for indie publisher Rogue Games, showing that he wouldn't permanently step away from the gaming industry. The book, however, is Fils-Aimé's latest post-Nintendo venture - and one that his fans can also enjoy.
Based on Fils-Aimé's storied career and influential impact on Nintendo and beyond, he seems like the perfect person to write a motivational memoir. Disrupting the Game: From the Bronx to the Top of Nintendo will definitely please readers, whether they're seeking advice on how to work their way up the corporate ladder or simply looking to learn more about one of the game industry's most recognizable figures. Regardless of what readers are looking for, Fils-Aimé's life is undoubtedly one worth learning from.
Disrupting the Game: From The Bronx to the Top of Nintendo will be released on May 24, 2022.
Source: Reggie Fils-Aimé/Twitter, VideoGamesChronicle, Amazon
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