It looks like Samsung’s latest premium smartphones are going to be called the Galaxy S20, S20+, and S20 Ultra, but do the names make any sense? That likely depends on whether you think the previous Samsung Galaxy naming scheme made any sense to begin with.
Samsung’s Galaxy S line has been around for a long time, almost as long as Android in general. This has led to many people automatically perceiving the latest Samsung Galaxy S smartphone as the de facto Android phone, in spite of many brands having manufactured many Android phones over the years. Either way, the Galaxy's name is synonymous with Android and that’s likely why Samsung has continued with the overall Galaxy S branding. On the other hand, the numerical side of the naming has been an issue in the past, and is even more so today.
Right now, the latest rumors point to Samsung naming the 2020 Galaxy S smartphones as the Galaxy S20, Galaxy S20+ and the Galaxy S20 Ultra. Considering it is 2020, and many expected this model to arrive as the Galaxy S11, it seems likely Samsung wants to tie the model number in with the year. In this sense, the naming makes it easier to distinguish last year’s model from this year’s, this year’s from next year’s, and so on. However, such generic naming doesn't add much fanfare to the flagship Android experience. On top of this, there’s the whole standard, Plus, and Ultra monikers to deal with. Not to mention if Samsung opts for both 5G and non-5G versions of each model, the number of different Galaxy S20 versions could climb as high as six. How does that help anyone choose the right phone for them after already having to narrow down their Android choice to a Samsung phone?
Samsung does make great smartphones but it also has a habit of over-saturating the market. Samsung is prolific when it comes to the number of smartphones it releases each year. While that has helped the company gain significant market share at every price point, it does make things more confusing. More recently, Samsung has taken the same approach to its smartphone naming scheme. For example, last year saw the launch of the Galaxy S10 series as well as the Galaxy S10 5G. The “e” model was supposed to start a new direction with a more price-friendly version of the flagship line. However, it now appears that direction did not last long – at least in terms of the name. While the S10 was the standard version, the S20 looks to be the budget version now, with the + version filling in for the standard S10, and the Ultra filling in for the + version. None of this makes much sense.
The good news is that it probably won’t be the last naming experiment Samsung undertakes. Besides introducing the “e” models and then seemingly abandoning them, Samsung also famously jumped a model when it opted to skip over the Galaxy Note 6 in favor of jumping straight from the Galaxy Note 7. At the time, Samsung apparently made the choice so it could better align the Galaxy S and Galaxy Note lines considering that was the same year the Galaxy S7 arrived. Of course, that means very little now with Samsung opting to jump from the Galaxy S10 to the Galaxy S20 – unless it also plans for this year’s pen-touting phablet to arrive as the Galaxy Note 20. It probably will, unless Samsung comes up with another naming scheme in the meantime. Either way, none of this helps to make it easier for consumers to know which model they have, or whether it’s newer or better than any of the others. Then again, maybe that’s the point considering all the press coverage Samsung is now getting for the name change.
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