Disney+’s Super Bowl ad gave viewers a first look at the platform’s upcoming Marvel TV shows, but it also revealed a new look for Marvel Studios’ logo. As it does every year, the Super Bowl was packed with commercials and trailers of some of the biggest brands, including (obviously) Disney and Marvel. And with Disney+ still growing strong, the Mouse House took this opportunity to reveal some footage from the platform’s highly anticipated Marvel shows coming in the near future: The Falcon and the Winter Soldier, WandaVision, and Loki.
The Falcon and the Winter Soldier showed Sam Wilson practicing with Captain America’s shield, Bucky coming face to face with Baron Zemo (without his signature purple mask), and the world celebrating US Agent. WandaVision, on the other hand, offered some clues as to what the series’ plot will be. The ad/teaser showed Wanda and Vision in different decades, with present day Wanda encountering 1950s Vision, hinting at the series dealing with warped reality. As for Loki, Marvel fans got their very first look at Tom Hiddleston reprising his role as the God of Mischief, who promises to “burn this place to the ground”.
The teaser reiterated that “the universe is expanding”, as Disney+’s Marvel shows will be part of the MCU – unlike Netflix’s shows, which were set within the MCU, yet had no connections with the film side of this universe – and it also revealed a new look for the Marvel Studios logo.
Disney+’s Super Bowl ad gave Marvel Studios logo a new look, and it’s one unique to the streaming service. It was a simple change: the logo, which is usually red, turned blue (Disney+ blue, that is). The transition is pretty quick, and taking into account that a lot of things happen in the teaser, it’s an easy detail to miss, yet it’s an important one as it helps differentiate between the two sides of the MCU: the films and the TV shows.
It’s not the first time that the logo goes through a transformation. Fans will remember that the Marvel logo in Avengers: Endgame turned to dust, like the fallen heroes at the end of Avengers: Infinity War; Black Widow also got its own version, with one that mirrors Natasha Romanoff’s red and black hourglass logo. Marvel Studios likes to have fun with even the smallest and seemingly unimportant details, but in the case of the blue logo, it serves a bigger purpose as it’s what makes the difference between the content exclusive to Disney+ and the films, even if they all connect one way or another.
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