An upcoming NFL game broadcast will feature SpongeBob SquarePants, slime, and more kid-focused content. SpongeBob is one of Nickelodeon's most-well known shows, having been on the air since 1999. It was created by Stephen Hillenburg, an animator and marine science educator, whose time at the Orange County Marine Institute inspired the series. Though geared toward children, the citizens of Bikini Bottom have their adult fans as well. SpongeBob SquarePants has won dozens of awards and even inspired a Broadway musical.
The show has also spawned three movies, with the prequel The SpongeBob Movie: Sponge on the Run the most recent. The series shows no signs of slowing down, with multiple spinoffs in progress. Kamp Koral: SpongeBob's Under Years is on the way at CBS All Access. It will premiere in 2021 and follow the main characters as kids at a summer camp. The Patrick Star Show, which will focus on SpongeBob's best friend, is in the works as well. Meanwhile, the original series is currently in the midst of season 13, which began airing in October.
This week, CBS and Nickelodeon announced a fun treat for fans of SpongeBob SquarePants and the NFL. The two are joining forces for the Wild Card Game broadcast on January 10 that will air on both networks. However, the Nickelodeon version of the game will have add-ons for kids, including on-field graphics and virtual filters. There will also be Nickelodeon guest reporters, as well as a special halftime presentation with a sneak peek at Kamp Koral: SpongeBob’s Under Years. Nickelodeon's broadcast will kick off at 4 p.m. ET with The SpongeBob SportsPants Countdown Special,” which is described as a "sports-themed compilation special" of the show. CBS released a video teasing the event and some of the fun Nickelodeon-themed graphics viewers can expect to see.
Though the NFL and Nickelodeon may seem like a strange combination, it works amusingly well in the video. Devoted sports fans will likely stick with the CBS broadcast, but the Nickelodeon one will serve as a happy medium for many families. The game may bring in some viewers without kids as well, especially those who grew up on SpongeBob SquarePants and other Nickelodeon shows. Part of SpongeBob's appeal is its ability to be entertaining for kids and adults alike, which will likely come through in the Wild Card Game broadcast.
It's smart to do this sort of event now, as more people than ever are turning to television in order to combat boredom. The pandemic has forced many in the entertainment industry to think outside the box. The same has been true of sports, so this collaboration makes sense. Hopefully, it offers a fun distraction for NFL and SpongeBob SquarePants' fans alike.
Source: CBS Sports
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